Speak Up has a great article on the logos and marketing of the future as predicted in Idiocracy, the woefully under promoted film about America 500 years in the future, by Mike Judge (of Office Space and Beavis & Butthead fame):
Everything in America, as we know it, has deteriorated to its exaggerated (but nonetheless potentially realistic) possibilities in this dystopian movie: Costco is the size of a small village and sells livestock, Carl's Jr. is the sponsor of the government which is now run by a porn star, a faux Gatorade-like product has replaced water, and civilians (and the President of the U.S.A.) happily fire automatic weapons into the air in celebration — or to get someone's attention. What makes this movie so funny (and scary) is that we can imagine living in a world like this...Read the entire article here.
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